Docs/AI Actions/Zapier Integration

Zapier Integration

The Zapier integration is an organization-level webhook — set it up once and it fires for events across all agents in your workspace. Unlike AI Actions (which trigger mid-conversation), Zapier fires on system-level events like a lead being captured or a conversation ending.

Connecting Zapier

Create a Catch Hook Zap in Zapier

In Zapier, click Create Zap → Trigger → Webhooks by Zapier → Catch Hook. Copy the webhook URL Zapier provides.

Open Integrations in AIChatVault

Go to your organization Settings → Integrations → Zapier.

Paste the webhook URL

Enter your Zapier Catch Hook URL in the Webhook URL field.

Select events to subscribe to

Tick one or more of the four available events (see below). Only selected events will be sent.

Save

Click Save. The integration is now active.

Build your Zap action

Back in Zapier, set up the action — e.g. Add Row to Google Sheets, Create Contact in HubSpot, Send Slack Message.

Test and publish

Trigger a real event (e.g. start a test chat), check the Zap history, then turn the Zap on.

Available events

Event	When it fires
lead_captured	A visitor submits their contact details via lead capture
conversation_started	A new conversation session begins
conversation_ended	A conversation session closes (visitor leaves or session expires)
message_received	A customer sends a message in the conversation (does not fire for the AI's own replies)

Event payload structures

lead_captured

{
  "event": "lead_captured",
  "timestamp": "2024-01-15T10:30:00Z",
  "organization_id": 42,
  "data": {
    "id": 1001,
    "dedupe_id": "lead_abc123",
    "name": "Jane Smith",
    "email": "jane@example.com",
    "phone": "+1 555 000 1234",
    "company": "Acme Corp",
    "message": "I'm interested in the enterprise plan",
    "custom_fields": {},
    "source": "widget",
    "source_url": "https://yoursite.com/pricing",
    "agent": {
      "id": 7,
      "name": "Sales Assistant",
      "slug": "sales-assistant"
    },
    "created_at": "2024-01-15T10:30:00Z"
  }
}

conversation_started

{
  "event": "conversation_started",
  "timestamp": "2024-01-15T10:28:00Z",
  "organization_id": 42,
  "data": {
    "id": 5001,
    "dedupe_id": "conv_xyz789",
    "session_id": "sess_aabbcc",
    "status": "active",
    "source": "widget",
    "source_url": "https://yoursite.com/",
    "agent": {
      "id": 7,
      "name": "Sales Assistant",
      "slug": "sales-assistant"
    },
    "visitor": {
      "name": "Jane Smith",
      "email": "jane@example.com",
      "phone": null,
      "ip": "203.0.113.45",
      "country": "AU"
    },
    "started_at": "2024-01-15T10:28:00Z",
    "created_at": "2024-01-15T10:28:00Z"
  }
}

conversation_ended

{
  "event": "conversation_ended",
  "timestamp": "2024-01-15T10:45:00Z",
  "organization_id": 42,
  "data": {
    "id": 5001,
    "dedupe_id": "conv_xyz789",
    "session_id": "sess_aabbcc",
    "status": "ended",
    "source": "widget",
    "source_url": "https://yoursite.com/",
    "agent": { "id": 7, "name": "Sales Assistant", "slug": "sales-assistant" },
    "visitor": { "name": "Jane Smith", "email": "jane@example.com", "phone": null, "ip": "203.0.113.45", "country": "AU" },
    "message_count": 12,
    "duration_seconds": 1020,
    "started_at": "2024-01-15T10:28:00Z",
    "ended_at": "2024-01-15T10:45:00Z",
    "created_at": "2024-01-15T10:28:00Z"
  }
}

message_received

{
  "event": "message_received",
  "timestamp": "2024-01-15T10:31:00Z",
  "organization_id": 42,
  "data": {
    "id": 80001,
    "conversation_id": 5001,
    "role": "user",
    "content": "What are your pricing plans?",
    "conversation": {
      "id": 5001,
      "session_id": "sess_aabbcc",
      "status": "active",
      "source": "widget"
    },
    "agent": { "id": 7, "name": "Sales Assistant", "slug": "sales-assistant" },
    "created_at": "2024-01-15T10:31:00Z"
  }
}

Reliability and retry behavior

•Requests are sent over IPv4 only.
•Timeout: 10 seconds per attempt.
•Retry: 3 automatic retries on failure with a short delay between each.
•If all retries fail, the event is counted as a failed trigger.

Integration stats

Your Zapier integration card shows live statistics:

Stat	Description
Total triggers	Total number of webhook calls attempted
Failed triggers	Number of calls that failed after all retries
Last triggered at	Timestamp of the most recent successful or attempted call

💡

Use the message_received event sparingly — it fires on every single message and can generate a high volume of Zap runs. For most use cases, lead_captured or conversation_ended are more efficient.

ℹ️

The Zapier integration is organization-level, not agent-level. The webhook URL and selected events apply to all agents in your workspace. The payload always includes the agent object so you can filter by agent in your Zap.

Webhook Actions

Overview

Was this page helpful?